Given the extreme nature of the discounts typically offered by Groupon and its competitors, such certificates likely would not fall under the prompt-pay exception. Given their widespread use, it seems unlikely that the Board of Chiropractic Examiners would discipline each and every licensee who engages or has engaged in Groupon-style offerings.
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Eventually, we would expect the Board to adopt a regulation, or the Legislature to pass legislation, that explicitly either proscribes or prohibits the use of these deals. In the meantime, we recommend that chiropractors abstain from these types of marketing campaigns as they could violate Section and could constitute insurance fraud.
Legal Implications of Chiropractic "Groupons".
May 31, Groupons May Create Dual Fee Schedules Separate and apart from Section , Groupon-style deals are unadvisable as they may pose problems with insurance companies. Conclusion Given their widespread use, it seems unlikely that the Board of Chiropractic Examiners would discipline each and every licensee who engages or has engaged in Groupon-style offerings.
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Bristol St. For instance, as the California Dental Association pointed out in mid, the California State Department of Consumer Affairs had deemed contractual agreements between companies like Groupon and healthcare professionals a direct violation of this state law, mainly because these discount sites were technically referring patients as they dictated who received the promotion. Another consideration is whether offering reduced services on discount sites like Groupon will actually connect you with the right type of patient.
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Other service providers have found similar results. Plus, initial exams generally take a lot of time, time that could be spent with patients who are willing to engage in a longer-term solution. This could negatively impact their loyalty to you and your office if they wind up feeling undervalued and underappreciated, lowering your repeat business solely because you used this marketing method to grow your practice.
Put yourself in the shoes of your patients and think about how an ad like this would look to them. Then, weigh that against your need to grow your business to ascertain whether it is the right move.
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Regardless of what that final decision is. Phone Get Chiropractic Economics magazine delivered to your home or office.
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